MTV’s ‘Shuga’ Wins
Edutainment Award For Content
Popular MTV-Viacom sponsored TV
and radio drama, Shuga has
won the Best Overall Edutainment award at the recently-held Edutainment
Africa Awards in Kamala, Uganda. The awards held on world AIDS day, December 1.
The TV and radio drama,
produced by MTV Base and directed by award winning South African directors
Angus Gibson and Teboho Mahlatsi (The BombShelter, was
recognised by the judges for its ‘constructive role in educating and
entertaining society’.
According to a statement from
MTV, Louise Ashley accepted the award from Halima Namakula, Executive
Director, Women at Work International – Uganda on behalf of the MTV Staying
Alive Foundation and VIMN Africa (Viacom International Media Networks Africa),
in the presence of Kenyan Prime Minister, Raila Odinga, and the Ugandan
President, Yoweri Kaguta Museveni.
The programme which seeks to address issues
bothering on promiscuity and sexual health is a six part TV series
that has been aired on over 50 stations in 65 countries.
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